LocalMarkers

The challenge

UK tradespeople rely on Google Business Profile for local enquiries, and almost none of them have the time to manage one properly. LocalMarkers turns that into a service someone else runs for them.

It needed a site that could sell to fifty-six different trades without feeling like fifty-six templates, and a back end that could actually run the service day to day.

Our approach

I built it end to end:

• A fifty-six page trade section, each page written for the specific trade rather than spun from a template.
• A matching free audit landing page for every trade, so paid and organic traffic each have somewhere to land.
• A client portal where customers see what's being done to their profile.
• An admin CRM for running the service side.
• A fifty-point Google Business Profile audit framework that the whole service is built around.

Build

The stack: Kirby CMS, PHP, SQLite, vanilla CSS and JavaScript. No frameworks, no build step.

The outcome

This is the same approach behind everything I build. Words first, then the design around them. Fast by default, because there's nothing loaded that isn't doing a job.