· Strategy
Why your homepage should pass the five-second test
If someone lands on your homepage and can't tell what you do within five seconds, they leave. Here's how to pass the only test that really…
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Journal
Notes on websites for small businesses
Occasional, opinionated notes on websites for small businesses — what works, what wastes your money, and why nobody will give you a straight answer about what it all costs. No jargon, no filler.
· Strategy
You don't need a booking system, you need a booking button
Small businesses talk themselves into expensive booking software when what they actually need is one obvious button in the right place. Her…
Read the article· Money
What a website actually costs (and why nobody will tell you)
Ask a web studio what a website costs and you'll get a shrug or a sales call. Here's an honest look at where the money actually goes — and…
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