Concept · Trades · Construction
Ironclad Roofing
A concept case study for a roofing firm — direct, sturdy and built to win quotes from a phone on a rooftop.
Concept — a worked example, not a client project
Found on the roof, not at a desk
A roofer checks their phone between jobs, not a CRM. The whole site is built around one thing: turning a photo and a postcode into a quote request in under a minute.
48 hr
quote turnaround
1 form
photo + postcode
Tap
to call, on every screen
- 1 Tap-to-call fixed in the header on mobile.
- 2 Photo upload straight from the quote form.
- 3 Real reviews above the fold, not buried.
A quote form a roofer can actually fill in on site.
Same job, done on a phone in the van.
The biggest improvement
The biggest win was the quote form — one screen, big targets, works with muddy thumbs.
Built with
Kirby CMSPHPVanilla CSS & JavaScript